What makes it tricky
Cosmetics, honestly
- Glass and clear packaging. A clear bottle shows the background through it. The cut-out keeps what’s seen through the glass, so shoot clear bottles against a plain backdrop.
- Shine and glare. Glossy caps and jars catch lamps and windows. Turn the product until the glare is off the label.
- True shades. A lipstick or foundation shade has to match the real thing. Compare the photo with the product before you download, and keep adjustments light.

