Amazon photo rules
Amazon is the strictest of the big marketplaces about the main image. Here’s what its US Seller Central guide asks for, and what it does when an image misses.
The rules
Read on each marketplace’s own help page on October 18, 2026. Marketplaces change their rules without telling anyone, so follow the link if it matters.
| How many | At least one compliant main image. Amazon recommends at least six more images and a video. |
|---|---|
| Size | 500 to 10,000 pixels on the longest side. Images under 500 px can’t be uploaded, and small images shouldn’t be enlarged. |
| Zoom | 1,000 pixels or more on the longest side turns on zoom, and is what Amazon recommends. |
| File types | JPEG (recommended), TIFF, PNG or non-animated GIF. At least 72 dpi, RGB preferred. |
| Main background | Pure white: RGB 255, 255, 255. Only a few product types may use a lifestyle main image. |
| Main framing | The product is 85% of the image, shown whole, once, as one unit with only the accessories included. |
| Main props | No props or accessories that don’t come with the product, no mannequins, and no packaging unless it’s an important feature. |
| Footwear | A single shoe, facing left, at a 45-degree angle. |
| All images | No customer reviews, star ratings, claims such as free shipping, Amazon logos or Amazon badges. |
| If it misses | Non-compliant images can be removed, and a product with no compliant main image may be dropped from search until it has one. |
Source: Amazon Seller Central: Product image guide · checked October 18, 2026
In PicDad
More photo rules
Marketplace names identify their rules. PicDad is independent and isn’t affiliated with or endorsed by any of them.
Your next listing starts here
Bring a photo. Pick a starting point. Make it yours.